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SCG EXPERIENCE

Pradit Manutham Road, Bangkok
Thailand
2009

SCG EXPERIENCE

Pradit Manutham Road, Bangkok
Thailand
2009

SCG EXPERIENCE

Pradit Manutham Road, Bangkok
Thailand
2009
This project originated as a winning scheme in the design competition for the Cementhai Building Products Gallery, which was later adopted and relocated to the construction site for Project CDC, or Crystal Design Center, located at Praditmanudham Road. The center will display products used for all aspects of building construction design. Located at the front access point of the 11.2-hectare campus, the building 20-meter-high glass faade welcomes visitors at first glance. Cementhai is a public company with a long reputation as the nation first cement producer and has expanded continuously to become the largest and most advanced industrial conglomerate in Thailand. The design takes inspiration from the history of the company. An enormous concrete slab gradually leans away from the floor slab to become the wall, then expands and pierces the sky to become the roof above its point of origin. This symbolism, in a way, reflects the advanced innovation of the company. Together, as a composition of the concrete plane, they form the three-story building containing the exhibition space, the reading area, and expert product consulting service on the first floor. The second floor comprises a library, designers club, materials library, and display area for Cementhai own products. The third floor will function as the administrative office and a display area for some more oversized products. Although the shape of the building is largely defined by the perimeter of the property, the concrete of the building is liberated, elemental, and freeform. The edge of the slab also defines the shape of the floor plan and provides open space in the building by connecting all of the elements together. All components of the building will be assembled exclusively from products made by Cementhai company and its affiliate groups.
AWARDS
ASA Citation Awards : 2010

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