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Seacon Square is the largest and
most well-known shopping mall in the suburbs of west Bangkok. The 20-year-old
fashion mall with large facade of over 500 meters was in need of a facelift.
This once suburban mall has become
a city mall due to Bangkok’s rapid expansion and development. The architect’s
intent was to replace the old image of the mall by redesigning a new interactive
facade with colorful wall pixels and a modern, glass curtain wall hung from the
existing structure.
Random colorful pixels flow from one
end of the façade to the other, creating a sense of amusement and lively
movement, easily attracting customers from the main street. The new rebranding
of the mall totally changed the perception of its customers.
LED lighting creates an exciting nighttime
mood and a celebratory theme for any occasion. With such a large façade, the architect
focused on the design of each entrance, preserving the continuity with color
pixels spread all over the front elevation.
A playful fountain emerges from the ground of the entrance plaza and the main central entrance is emphasized with a large glass canopy and frame of colored, perforated steel pixel-panels welcoming everyone.
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Management 103
P.K. Aluminum
In 1980, Prabhakorn received his Bachelor of Architecture degree from Chulalongkorn University. He continued his education at the Catholic University of America in Washington DC, where he graduated with a Master of Architecture degree in 1984. Whilst in Washington DC, Prabhakorn worked at Robert Schwinn & Associates in Maryland before returning to Thailand and joining A49 in 1985. At A49, he has been responsible for a wide range of projects ranging from mega complexes and high-rise buildings to houses. Most of these are located in Thailand, whilst others are located in other countries in the region, including: China, Malaysia, Singapore and Vietnam. His work has also extended outside that region, for example, to the United Arab Emirates and India. All add breadth to the A49 portfolio of work. His main role has been to establish major policies, design concepts and strategic planning initiatives. He was appointed as President of Architects49 Phuket in 2005 and President of Architects49 International in 2006.
Prabhakorn actively served the Association of Siamese Architects (ASA) as its Head of Public Relations from 1992 to 1994, as its Vice President of Foreign Affairs from 1995 to 1997, and as the President of ASA during 2002-2004. He has also participated in many subcommittees for both the ASA and the Architect Council of Thailand (ACT). He is an active Council Member of the ACT, with his present duties for them extending into 2018. He has been an Honorary member of the Japan Institute of Architects (JIA) since 2003.
Prabhakorn has been a key member of A49 since its foundation, and has the honour of being trusted by Nithi Sthapitanonda (the Founder of A49) to be President and Managing Director of 49Group.
In 1980, Prabhakorn received his Bachelor of Architecture degree from Chulalongkorn University. He continued his education at the Catholic University of America in Washington DC, where he graduated with a Master of Architecture degree in 1984. Whilst in Washington DC, Prabhakorn worked at Robert Schwinn & Associates in Maryland before returning to Thailand and joining A49 in 1985. At A49, he has been responsible for a wide range of projects ranging from mega complexes and high-rise buildings to houses. Most of these are located in Thailand, whilst others are located in other countries in the region, including: China, Malaysia, Singapore and Vietnam. His work has also extended outside that region, for example, to the United Arab Emirates and India. All add breadth to the A49 portfolio of work. His main role has been to establish major policies, design concepts and strategic planning initiatives. He was appointed as President of Architects49 Phuket in 2005 and President of Architects49 International in 2006.
Prabhakorn actively served the Association of Siamese Architects (ASA) as its Head of Public Relations from 1992 to 1994, as its Vice President of Foreign Affairs from 1995 to 1997, and as the President of ASA during 2002-2004. He has also participated in many subcommittees for both the ASA and the Architect Council of Thailand (ACT). He is an active Council Member of the ACT, with his present duties for them extending into 2018. He has been an Honorary member of the Japan Institute of Architects (JIA) since 2003.
Prabhakorn has been a key member of A49 since its foundation, and has the honour of being trusted by Nithi Sthapitanonda (the Founder of A49) to be President and Managing Director of 49Group.
In collaboration with Landscape Architects 49, we have extensive experience in master planning and urban design. We have worked for both government and private sectors from large urban development to planning of new university campus.
