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SINGHA D-LUCK CINEMATIC THEATRE

Banglamung, Chonburi
Thailand
2017

SINGHA D-LUCK CINEMATIC THEATRE

Banglamung, Chonburi
Thailand
2017

SINGHA D-LUCK CINEMATIC THEATRE

Banglamung, Chonburi
Thailand
2017

The unique performance which integrates the illusion of projection mapping technology with the realism of stage performers, are key in awakening the imagination of audiences. This sparked the idea to incorporate this illusion technique to the architecture of Singha D’Luck Cinematic Theatre.


Several illusion techniques were studied to achieve various stunning effects, particularly the concept of levitation. The aim was to create maximum impact by capturing the imagination through the illusion of a theatre floating above the ground. Elements, such as shadows and clear space or void under the building structure, play an essential role in achieving the effect of levitation.


For this, the architecture was kept simple, resembling a box. Mirrored planes were incorporated to both walls and ceilings at the ground floor pre-function area of the theatre. This camouflaged the structure by reflecting the surroundings and sky, creating the illusion of a levitating box. The box itself was cantilevered from the main structure, enhancing this perception. A reflection pond added to the illusion of height beneath the box, and ceiling lights help to emphasize the ceiling boundary under low light conditions.


Besides static levitation, a kinetic façade was used to convey dynamism, taking advantage of Pattaya’s coastal winds. Diamond-shaped pieces of folded aluminum sheets, expressing traditional Thai art, are utilized for the kinetic components. On a breezy day, these 30,000 golden diamond pieces create a sparkling wave effect resembling an ocean, beckoning visitors to experience an unforgettable cinematic adventure.

AWARDS
Contract Winning Design : 2014

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