MUANG THAI ACADEMY CENTER

Ban Pong District, Ratchaburi
Thailand
2019

MUANG THAI ACADEMY CENTER

Ban Pong District, Ratchaburi
Thailand
2019

MUANG THAI ACADEMY CENTER

Ban Pong District, Ratchaburi
Thailand
2019
Inspiration of our approach starts from Muang Thai Life Assurance core values M powered C which is studied in detail to integrated into the design. Collaborative Cultures, which is one of the core values, is applied by encourage Interaction between users to build up the idea exchange. Therefore, the corresponding space would be designed to allow mingle, discussion and casual meeting to circulate all the time with the believe that new products can emerge from any body in the organization. Customer centric, which is illustrated by constantly emerging of new method, tools to adapt to new customers in different generation. The academy is also designed to correspond with users and adaptive with a variety in shapes and sizes. This can allows any of seminar, meeting, group discussion, workshop or activities to take place within the academy. Each room is designed based on fundamental modularity, which is triangular, in mind which small unit can be added up to create bigger unit. This modular is also applied to space outside where the same activities can take place outside the classroom as well. The triangle shape is also utilized in ceiling systems in semi outdoor space in order to filter daylight from skylight to match with the demand of each activity. It can be analogy as sitting under fuchsia which filtering lighting and make up the pink atmosphere for the project. Caring, which differentiate from other companies by emphasizing on customer happiness rather than building up fears or risk. Thus, overall atmosphere is created like a resort rather than usual convention center. Semi outdoor which is more adjacent to nature not only building up the relaxation, it also plays an important role in energy consumption and reduction in maintenance.
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